Lori Van Dusen Discusses Next-Gen Family Office Shift with Crain Currency

LVW Advisors CEO and Founder Lori Van Dusen, CIMA®, spoke with Marcus Baram at Crain Currency about how the rising generation in family offices is breaking with tradition and launching their own offices to pursue their unique interests and goals. She highlighted the motivations behind this change, such as differing risk profiles and investment focus areas. She also shared how she navigates the sensitive topic with family office members.

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